Target audience of a romance

Most Romantic films are targeted at females and are usually rated 12 or 15 meaning that the target audience age generally ranges from 12 -24. As part of our research into the target audience of romantic films we gave our questionnaires to people who we considered to be part of the target audience (young females) and also some who are not in the target audience to see why those in the target audience enjoy romantic films and why those who are not do not enjoy these films.

Codes and conventions of a romance film

Target audience of an action film.

Depends on what type of action movie it is. Something like Mission Impossible III is aimed at an older audience, and more towards the male population (with the extensive action sequences, etc.). Same thing with the Matrix trilogy. Generally, action films are geared towards the young male adolescent age group, because, men tend to like action movies more than their female counterparts. The age certificate of an action film is usually 12-18 this covers a wide range of viewers.

Codes and conventions of a action

·         12-15 certificates. Maximizing youth audience.

·         Often hybridized with sci-fi/adventure/romance.

·         Major Hollywood studio produced and distributed.

·         High production value including CG I.

·         Fast paced editing.

·         Predictable chain of events cause and effects.

·         Dramatic non diegetic sound.

·          More narrative action codes than enigma codes, clear binary oppositions.

·         Star marketing: audience identification/expectations. (Tom cruise/brad Pitt Uma Thurman/Leonardo DiCaprio.)

·         Romantic sub-plot, humorous dialogue.

·         Relationships with new technology (youth audience)

·         Use of close up. 
 

Technical camera shots:

·         A low lighting on the evil characters.

·         Fast paced cuts

·         Extreme close up shots of the characters faces and expressions.

Symbolic:

·         Blood on the body to show that they have been close to drama.

·         The characters start with immaculate clothes then at the end of the film their clothes are scruffy and torn this is a symbol of their situation.

Written and audio:

·         Fast paced and dramatic music to help the tense moments to create suspense.

·         Music to suit the character.

·         Non-diegetic- dramatic music

·         Diegetic- explosions and other sounds that the characters can hear.